Traditional vanity metrics like open & click rates are becoming unreliable. Marketers must shift towards meaningful indicators while prioritising quality content and user experience. By implementing a connected tech stack, businesses can better track customer interactions. Focusing on value and personalisation will drive sustainable engagement and growth in a privacy-centric landscape.

In today’s competitive landscape, many companies struggle to deliver a consistent customer experience due to gaps in their CX strategy and execution through data and marketing automation. A cohesive platform strategy that aligns customer experience goals, robust data practices, and marketing tools is essential for providing unified, exceptional experiences that drive loyalty and growth